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nickdouglas: Robin writes a book: Naming characters with Google AdWords Robin Sloan wanted to test some character names. So he bought seven Google ads on keywords like mystery, detective story, and Sherlock Holmes. Each ad used a different name for his character. Some names did better than others. nickdouglas: Robin writes a book: Naming characters with Google AdWords Robin Sloan wanted to test some character names. So he bought seven Google ads on keywords like mystery, detective story, and Sherlock Holmes. Each ad used a different name for his character. Some names did better than others.

nickdouglas:

Robin writes a book: Naming characters with Google AdWords

Robin Sloan wanted to test some character names. So he bought seven Google ads on keywords like mystery, detective story, and Sherlock Holmes. Each ad used a different name for his character. Some names did better than others.